Love your land and it will love you.
My father always told me that.
For a lifetime, together with my mother, he worked and loved this land, growing all kinds of things.
Twenty years ago, he made a bet: carrots. It was a resounding, unexpected success! Since then orange became my father’s passion and obsession, so much so that today we still cultivate carrots more than anything else.
No one has ever managed to discover the reason behind that choice. And even today, if you try to ask him, the only answer you will get will be ‘Because carrots have character! Like me!’ But what do you expect after all? It is the answer of a passionate man.