It takes passion to make beauty.
One step at at time.
All that we need to achieve great things lies within us: tenacity, humility and the willingness to test oneself.
It sounds like a set phrase, I know, but I put it into practice when I was 19 and I arrived in Italy from Romania. On foot. I didn’t know it yet at the time, but it was just the beginning of a road which would bring me to build a lot. For starters, lots of houses. Then, finally, my own business in stand construction: a company that could put up 20,000 sq.m. of structures in a year. The biggest challenges for people in my business? First of all the deadlines. They’re relentless, and in the world of building, they would be mad. From 3 to 5 days to create a stand with all the features of a house. Minutes that disappear, glitches. And there is always a glitch, believe me. From the moment we receive a project, perfect on paper but impossible to build without modifying it, turning it upside down and last minute solutions. And then you have to keep costs under control. With all this you have to create something which is beautiful, and memorable. Something which amazes the public.
A stand must be strong, functional and safe. But it must also impress, attract and welcome. Like a lasting house. Except for the fact that our work lasts the duration of a trade exhibition. Brief, intense, captivating. And before you even realise it, it’s time to dismantle it all. With the same enthusiasm and the same care with which you built every detail. The last steps are the hardest, those what really make the difference. Unscrewing, moving, taking down, removing, folding. The world you had only just built is about to disappear, bit by bit. If you manage to keep your enthusiasm up even for the final phase of the job, despite tiredness and the vague sadness that comes with every ending, you are ready for this job. And for all the challenges you will have to face every day.